Consumer Platform of Yugo Capital
Building What's Next
We work with consumer founders at the point where category, brand, and capital need to move together.
Our Philosophy
We don't advise from across the table. We build from the same side of it.
The brands that win don't have the biggest budgets. They name a category first, hold a point of view when it's inconvenient, and earn trust in a market that stopped expecting it.
We help you find the story your brand is actually telling, then carry it into the model, the valuation, and the investor room. The brand you build and the business you fund become the same thing.
Credibility Stack
7+Funds Managed & Advised
$150M+Assets Under Management
50+Years Cumulative Experience
100+Consumer Brands Advised
30+Consumer Investments
Sector Breadth
F&B
People are reading labels, questioning sources, and choosing brands that match their values. The commodity era of food is over.
Living
Design, sustainability, and a sense of premium are now baseline expectations for a generation that buys with identity in mind.
Community
The most defensible moat in consumer right now isn't a product feature. It's belonging. The brands that build it compound in ways that pure product companies cannot
Health
The shift from sick care to self care is permanent. Founders building around daily ritual, prevention, and longevity are writing a category that didn't exist a decade ago
What We Offer
Support across the growth journey.
Capital raising, strategic transactions, brand building and marketing leadership across the entire growth journey.
VC / PE Fundraising
Capital narrative, investor materials and fundraising process support.
- Capital narrative, investor materials (deck, CIM, data room)
- Financial model, valuation logic, capital planning
- Investor mapping, outreach, and fundraising process management
- Term sheet negotiation and diligence through close
M&A & Strategic Advisory
Advisory support where structure, timing and transaction discipline matter.
- Sell-side and buy-side advisory
- Acquirer and target mapping
- Valuation, deal structuring, and negotiation
- Exit readiness and transaction management through close
Category & Brand Positioning
Category, consumer and GTM clarity before the market judges you.
- Category framing and differentiation
- Consumer narrative and storytelling clarity
- Pricing, packaging, and brand architecture inputs
- GTM and early growth strategy thinking
On-Demand CMO
Senior marketing leadership, without the full-time hire.
- Senior marketing leadership, without the full-time hire
- Channel strategy, budget allocation, and marketing KPIs
- The right partners and people to execute — agencies, creators, specialists
- Marketing team structure and hiring support
Where we show up
Early proof → category formation → scaling engine → category leadership
US $1Mn → US $100Mn
Rooms we've been in
Capital Raise
Ember
India's first 100% non-toxic non-stick cookware.
Capital Raise
The Indus Valley
Healthy cookware, redefining home-cooked food.
Investment
Blacklight
A mobile-first gaming platform built on nostalgic play.
Investment
Go Desi
Authentic desi snacks, built for the world.
Investment
Dressfolk
Draping the stories and traditions of India.
Investment
Mave
A first-of-its-kind tDCS wearable for modern stress.
Advisory
Dealshare
Everyday essentials at India's lowest prices.
Advisory
Iota Water
Hydration using oxygenated nanobubbles.
Investment
Lissun
Mental wellness and emotional healthcare platform.
Hospitality
Naar
Rahul Ji's restaurant concept built around food, place, and experience.
Hospitality
Amaya
Rahul Ji's hospitality asset in the consumer experience ecosystem.
Team
Built by operators, ex-VCs, and capital advisors
who've built consumer brands from the inside and know the emotional truth of a brand and the math underneath it.
Consumer Venture Partner
Nikhil Kant
Brand marketing leader with 15+ years of experience building and scaling high-impact digital content and brand strategies across industries. He has led marketing, content, distribution, PR and communications across Flix, Even, BAT and Uber, and now leads yugo.nxt's storytelling and creative direction across the platform.
Rahul Gupta
Senior Partner & Chairman · Founder Amaya & NAAR
Karanbir Bhatia
Senior Partner
Sujata Mahajan
Senior Manager
Jaskaran S. Grewal
Senior Associate
Contact
If you're building what's next, let's talk.
Pre-raise, mid-raise, or thinking about what the category becomes next, this is where it starts.